Blog Article | 3 December 2016

The origin of the NO MORE campaign symbol

A personal story behind the vanishing point symbol for NO MORE, written by Christine Mau.

My name is Christine and I survived a childhood of domestic and sexual abuse and because this is all I knew, I ended up in a relationship with an abusive partner as a young adult.

While there were many signs of what I was enduring, I didn’t talk about it. That has changed and today I am comfortable breaking the silence. Now the journey here was not easy or fast and I didn’t do it alone. It started when I shared my story with somebody who listened without judgement, explained to me that this was an abusive situation and encouraged me to get out which I did with their patient support.

I’ll fast forward to my life ten years ago when my husband was leading after school program for our fourteen-year-old son and noticed one girl who couldn’t make eye contact with him, and other tell tale signs she was dealing with. Something that made her scream for help in subtle ways that many may not notice.

In this moment, I realized that while I had saved myself and lived in a safe and loving home, I had only saved myself. The abuse that I left behind was still happening, not to me, but to other little girls or boys and this devastated me.

So as a mom and domestic abuse survivor, I volunteered my skills as a brand development design expert to co-create a powerful symbol that could raise public awareness and engagement around ending domestic violence and sexual assault.

We captured our vision for zero domestic violence or sexual  assault in a simple, powerful vanishing point symbol that could unify a movement and drive awareness to break down the barriers of stigma, silence and shame that keep people from talking about these issues and taking action to prevent them.

I’ve developed packaging for billion dollar brands like Kleenex® but the project that has had the most impact and the one I’m most proud of is the NO MORE symbol. I hope you will join us by lending your ears, your voice and your talents to changing the life of those still living as victims today.


The origin of the NO MORE campaign symbol Thank you to Christine Mau for contributing this blog!

Christine joined NO MORE as a branding and communication expert, and has previously worked as European Design Director at Kimberly-Clark. Her personal experience inspired the logo that is now the campaign’s signature vanishing blue point, which originated from the concept of a zero as in zero incidences of domestic violence and sexual assault.

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